Ferrari 488gtb

BRAND LAUCH · DIGITAL EXPERIENCE DESIGN

EXTREME PERFORMANCE AND DRIVING THRILLS. The 488 GTB name marks a return to the classic Ferrari model designation with the 488 in its moniker indicating the engine's unitary displacement, while the GTB stands for Gran Turismo Berlinetta.

Year

15-22

Credits

Client: Ferrari GT
Vision Concepting - Jota Marques
Experience Designer - Jota Marques
Executive Creative Director - Giorgio Guzzi
Chief Strategy Officer - Maxi Galli
Head of Design - Roberto Versa
Designer - Leandro Lima
Partner - Vangogh Agency, Milan

GO LIVE

Goals

Seeing the emotion and conquest that the brand provokes. We just had to maintain the myth. We created chapters to present the different benefits of the new supercar. Separated into series of content that presented different concepts of the car:

Engine + A unique seductive soundtrack — Dynamics +Extreme performance and pure fun — Aerodynamics + Record-breack efficience — Design + Sportness and confort — Interior + The search for essential.

A premium level experience with strong innovative ideas and exclusive design.