Today is not about what motor industry is but what it could be. We have embraced car brand values, bold, optimism, openness, to challenge the status quo.
So let's dream big.
Who is motor industry today?SEAT is bold, daring a bit edgy it connect with young people thorough urban responsible mobility This platform is an agent of change, both internally and externally
But our today has dramatically changed
Bye campaign. Hey brand content - From the traditional campaign to the launch of seasons of entertainment content.
History never repeats itself, but man always does. So let's reinvent ourselves to be able to give a relevant answer to the needs the car brands covered in the past, but in a way that is adapted to this new chapter in history.
Life Playground - A new car experience
Life is car brands platform that tides together all the different experiences that car brands can offer. It allows the brand to start to position itself beyond cars, it brings experiences to consumers and conveys emotions, all that with a single voice.
At the same time, it can be a springboard for innovation and creativity inside the company.
This platform is an agent of change, both internally and externally.
Summary: Life is the new platform that mobilized people into traveling, moving, connecting, working and experiencing the life they want to Do you want to play? Let's Play?